United States securities and exchange commission logo





                              December 30, 2020

       Qing Pan
       Chief Financial Officer
       Noah Holdings Limited
       Building 2
       1687 Changyang Road
       Shanghai 200090, People   s Republic of China

                                                        Re: Noah Holdings
Limited
                                                            Form 20-F for the
fiscal year ended December 31, 2019
                                                            Filed April 24,
2020
                                                            File No. 001-34936

       Dear Mr. Pan:

              We have limited our review of your filing to the financial
statements and related
       disclosures and have the following comments. In some of our comments, we
may ask you to
       provide us with information so we may better understand your disclosure.

              Please respond to these comments within ten business days by
providing the requested
       information or advise us as soon as possible when you will respond. If
you do not believe our
       comments apply to your facts and circumstances, please tell us why in
your response.

                                                        After reviewing your
response to these comments, we may have additional comments.

       Form 20-F for the fiscal year ended December 31, 2019

       Item 3. Key Information
       Discussion of Non-GAAP Financial Measures, page 6

   1.                                                   We note your non-GAAP
measure "Adjusted net income attributable to Noah
                                                        shareholders," and the
related adjustment that adds "gains from sales of equity securities"
                                                        to GAAP net income
attributable to Noah shareholders. Please respond to the following:
                                                            Tell us how you
concluded it is appropriate to record realized gains from sales of
                                                            equity securities
to retained earnings rather than within the income statement in your
                                                            adoption of ASU
2016-01 and why these realized gains appear to not flow through
                                                            the income
statement going forward. Reference authoritative guidance where
                                                            applicable.
                                                            Tell us how the
adjustment amounts are calculated and in what line item of the
                                                            Consolidated
Statement of Cash Flows they are recorded. Supplementally provide a
 Qing Pan
Noah Holdings Limited
December 30, 2020
Page 2
              reconciliation of the adjustment amounts to the Consolidated
Statement of Cash
              Flows.
                Tell us how this adjustment is not double counting gains from
sales of equity
              securities within adjusted net income.
                Tell us why this performance measures, which includes realized
gains from sales of
              securities previously excluded due to your adoption of ASU
2016-01, is not
              substituting individually tailored recognition and measurement
methods for those of
              GAAP and does not violate Rule 100(b) of Regulation G. Refer to
Question 100.04
              of the Non-GAAP Financial Measures Compliance and Disclosure
Interpretations,
              which is available on our website at:
              http://www.sec.gov/divisions/corpfin/guidance/nongaapinterp.htm.
2.       Additionally, we note your adjustments for (gain) loss from fair value
changes of equity
         securities (unrealized) of RMB (39,557) and RMB 15,628 for the years
ended December
         31, 2018 and 2019. Please supplementally reconcile the amounts of
these adjustments to
         your Consolidated Statement of Cash Flows for the respective periods.
Item 18. Consolidated Financial Statements
Notes to Consolidated Financial Statements
5. Investments, page F-32

3.       Please provide the disclosures required by paragraphs 50-1B, 50-2, and
50-3 of ASC 320-
         10-50 in future filings, or tell us why such disclosures are not
warranted.
       In closing, we remind you that the company and its management are
responsible for the
accuracy and adequacy of their disclosures, notwithstanding any review,
comments, action or
absence of action by the staff.

       You may contact Michael Henderson, Staff Accountant at 202-551-3364 or
Lory Empie,
Staff Accountant at 202-551-3714 with any questions.



FirstName LastNameQing Pan                                    Sincerely,
Comapany NameNoah Holdings Limited
                                                              Division of
Corporation Finance
December 30, 2020 Page 2                                      Office of Finance
FirstName LastName